Risek is a modest fashion brand targeting Muslimah women through TikTok-first content. To scale brand visibility without sacrificing relevance or purchase intent, Risek partnered with Dragtille to build a TikTok growth and content funnel system. The project focused on structured content strategy, performance-driven iteration, and funnel alignment to accelerate follower growth, engagement, and brand reach organically.
Risek faced the common challenge of many fashion brands on TikTok: content visibility existed, but growth needed to be more structured and intentional. Without a clear funnel, it was difficult to consistently guide viewers from content discovery to brand interest and purchase intent.
Additionally, content direction needed alignment—ensuring consistency in hooks, storytelling, and calls-to-action—so that engagement wasn’t just high, but meaningful. The brand also needed to grow faster within its target audience without relying purely on paid amplification.
We designed a TikTok-first content funnel tailored to Risek’s audience and product positioning. This included defining clear content themes aligned with different funnel stages—Top of Funnel (awareness), Middle of Funnel (engagement & trust), and Bottom of Funnel (purchase intent).
We guided the internal team on content structure, hook development, CTA direction, and sequencing to ensure consistency across posts. Performance-based feedback was provided continuously to refine content direction, allowing the brand to double down on what resonated most with its audience and buying behavior.
Rather than chasing reach alone, the strategy focused on relevance, engagement depth, and long-term audience growth.
The strategy delivered strong and measurable results. Risek achieved 540K total reach and attracted 41K engaged audience, indicating high content relevance and sustained interest. Follower growth accelerated significantly, with 34.9K followers gained and a 4× faster growth rate compared to previous performance.
Content engagement peaked with a 1,015% engagement rate, while top-performing videos reached up to 2.0M views, enabling viral exposure without sacrificing brand consistency. Together, these results positioned TikTok as a core growth channel for Risek, supporting both brand authority and scalable audience expansion.
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